HOW TO REACH YOUR
ADVERTISE OR WORK
WITH THE FINER COOKIE
In the fall of 2014, I mixed and baked The Finer Cookie into being.
I created, wrote about, and photographed cookies, cakes, tarts, and breads. Amateur and professional bakers complimented the results. Several food blogs wrote about and featured me on their pages. They lauded my striking photography, elegant design, reliable recipes, and enlightening video tutorials. They praised my step-by-step photo guidance on Finer Cookie creations.
In the fall of 2016, I decided to mix things up again. What you see is the result. TheFinerCookie.com is now readier than ever to help you take control of the Internet, social media, in-person events, and fresh thinking suited to your new media marketplace. I want to help you reach your customers, build your brand, and sell your product — affordably and effectively.
IF IT DOESN’T SELL, IT ISN’T CREATIVE
I owned an advertising agency for eight years. I know how to present, market, advertise and communicate in both new and legacy media. And I agree with David Ogilvy: “If it doesn’t sell, it isn’t creative.” In other words, creative words and pretty pictures are fine, but they must do something. They must offer your audience a benefit, give them news, and/or pique their curiosity. That way, you can speak persuasively to your customers. You can make your brand compelling and your product desirable to them.
MY READERS ARE YOUR CUSTOMERS
More than 80% of my readers are 27-64 year old women. They’re college or university educated. They live mainly in the USA, Canada, UK and Australia. They’re bakers, home cooks, dedicated shoppers, and active career mothers. They’re creative, culturally engaged, and media savvy. They also keep up with social trends and worldly adventures. In short, my readers are your customers. And they’re ready to trust and listen to you and to buy your products.
RETHINKING COOKIE CUTTER SUCCESS
YOUR INSTAGRAM, FACEBOOK, PINTEREST,
TWITTER, TUMBLR, FOODGAWKER,
TASTESPOTTING AND TASTEOLOGIE PROMOS
Let me help you promote your product or event with striking images and persuasive texts. I’ll post, link or tag your promos across social media networks for that extra oomph of brand sales power.
YOUR PRODUCT IN A POST
If you’d like me to write up and highlight your company or product in a relevant post — and promote your post across social media networks with links back to you — let’s talk.
YOUR PRODUCT REVIEW POST OR GIVEAWAY
Let me write — or help you write — a product review or giveaway, and/or a monthly dedicated post for you on a topic of your choice. I will then follow up with promotion across social media featuring links back to you.
YOUR RECIPE DEVELOPMENT
Let me create and test unique, reliable and delicious cookie, cake, tart or bread recipes for you. I will use, highlight, and review your product and brand and promote you on social media.
YOUR BRAND SPOKESPERSON OR AMBASSADOR
Let me help you promote your message, brand, or product in person or on your website or on The Finer Cookie’s website.
YOUR CONTENT DEVELOPMENT AND WRITING
My eight years in advertising offers you design, writing, editing, photography, speaking, presentation and other skills. I help you connect with your audience and create loyal followers and customers.
YOUR FOOD STYLING AND PHOTOGRAPHY
You can buy rights to my photos here on The Finer Cookie. Or you can let me help you style and photograph your food, cookbook, blog, website, product, ingredient, service, brochure, or print ad.
YOUR TRAVEL AND EVENTS
Need an articulate, well-informed, grounded and businesslike professional to attend a conference or trade show for you? I’m available for travel to events and other destinations to help you represent your brand. Let me talk on your behalf to business prospects, prominent media, and influential social networks. Let me help you promote your company and its brand, products, website, social media and other communications.
ADVERTISING BEGINS AT $30/MONTH.
ALL ELSE IS NEGOTIABLE
Send me an e-mail and tell me about your brand and your goals. Let me help you increase your visibility, revenues, and profits: email@example.com.